As Apple nears its 50th anniversary, CEO Tim Cook is taking time to reflect on the company’s storied legacy while turning his gaze toward the future.
During a recent visit to Wadleigh Secondary School in Harlem, New York, where students are gaining skills far beyond music alone, Cook discussed creativity, artificial intelligence, privacy, and Apple’s growing commitment to music education. He sat down for an interview with “Good Morning America” co-anchor Michael Strahan to share his insights.
Shafiq Najib, Randi Simon, Erin Brady for ABC News:
The visit comes as Apple marks a major milestone, the company’s 50th anniversary. “What a reflection,” Cook said of Apple’s longevity.
When asked about Apple’s biggest contributions over the past five decades, Cook pointed to innovation across industries. “You know, you can focus on the product moments, reinventing music, reinventing the smartphone, bringing the creative arts to the table, the creative graphics. Saving people’s lives with the watch,” he said.
On artificial intelligence, AI, Cook said the technology has the potential to be transformative, depending on how it is used. “I think AI is so profound and can be so positive, but, you know, technology doesn’t wanna be good, and it doesn’t wanna be bad. It’s in the hands of the user and the hands of the inventor,” he said.
Cook also reiterated Apple’s stance on privacy as a fundamental right, emphasizing how the company handles user data.
“We do as much as possible on the device,” he explained. “And the device is encrypted, which means that even Apple doesn’t have access to it. And then when we can’t answer a question on your device, we send it to something called Private Cloud Compute, which is essentially, think of it as a big device in the sky that has the same kind of security and architecture as your phone.”
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